Money, money, money: Where does the money for photographic projects come from?

Jenny Petzold 

8. May 2023 9. May 2023

The traditional markets for professional photographers have collapsed in recent years, the fees for publications in magazines and journals are barely enough to cover one’s living expenses, and the few jobs in advertising or event photography are fiercely contested. In order to realise freelance projects, photographers and photo artists are increasingly dependent on other sources of funding. It is becoming more and more important to apply for funding, to cooperate with (non-profit) organisations and to obtain funding from sponsors or the crowd. Using practical examples, the workshop deals with the different ways of financing projects and teaches the basics for a successful application. Together with the participants, financing strategies as well as cost and financing plans will be developed for their current or planned projects.

Jenny Petzold has a degree in geography and is a certified EU fundraiser. She works as a freelance project and funding consultant, and mainly supports associations in the fields of social work, culture, and development and environmental education, but also freelance artists. Since 2015, Jenny Petzold has been supporting the Society for Humanistic Photography (GfHF) in the acquisition of funding, accounting and evaluation of photographic projects. Her experience ranges from local to European funding. In addition to applying for funding, her focus is on calculating project budgets as well as the administrative and financial processing of freelance projects. In 2022, Jenny Petzold opened her own office – Jenny Petzold Fördermittelmanagement – where she advises companies and creative professionals from all sectors.

SCOPE: 2 teaching days of 8 hours each plus breaks
DATE: 8 +9 May 2023
LOCATION: f³ – freiraum for photography, Berlin
COST: 280 €; VAT will not be charged due to § 4 Nr. 22 UStG.
DEADLINE FOR REGISTRATION: Deadline for registration is 28 April 2023.
ATTENTION: The workshop will be held in German. Places will be allocated according to receipt of registration!

Please send the following documents for registration to
Curriculum vitae incl. documentation of previous projects, exhibitions, books, publications (max. 2 Din A4 pages).

Photo: © fhochdrei, 2022.